Canada NHP Market-Entry Series · Part 12 of 13
Build a distribution model around your customers
Selling NHPs across Canada requires a distribution model that reflects where customers are located, which channels you serve and how quickly orders need to arrive. A single national approach may work for some brands, while others may need a mix of direct-to-retailer, distributor and e-commerce fulfilment.
Centralized or regional inventory?
A centralized warehouse can simplify inventory control and provide a single point of coordination. Regional inventory may improve delivery times for certain markets but can increase complexity and the risk of holding excess or slow-moving stock. The decision should be based on demand patterns, product shelf life, service expectations and total logistics costs.
Transportation and product requirements
Transportation arrangements should reflect the product’s storage and handling requirements. For temperature-sensitive NHPs, confirm whether the shipping solution can maintain the required conditions and provide appropriate records. For all products, consider carrier performance, delivery confirmation, damage handling and procedures for delays or exceptions.
Support each sales channel
Retail and wholesale distribution can require planned deliveries, retailer-specific instructions and consolidated orders. E-commerce often requires parcel-level fulfilment and a responsive returns process. Your logistics partner should be able to support the channels you intend to serve and provide visibility into order status and inventory.
Plan for growth, not just the first shipment
A distribution model should be scalable as demand develops. Review forecast assumptions, replenishment lead times, seasonal demand, inventory buffers and reporting needs. Aligning these elements early can help avoid repeated changes to the supply chain as your Canadian business expands.
Talk to Globyz
Expanding NHP distribution across Canada? Speak with Globyz about warehousing, fulfilment and nationwide logistics support.
Contact Globyz or email info@globyz.com.
Official Resources
Health Canada: Good manufacturing practices guide for natural health products (GUI-0158)
Continue the Canada NHP Market-Entry Series
Previous: NHP Fulfillment in Canada: From Warehouse to Customer
Next in this series: Selling NHPs Through Retail and E-commerce in Canada